Hotel Photo Media Kit for Travel Agents and Partners (2026 Guide)
How small hotels, resorts and guesthouses can give travel agents, booking sites, planners and press one link to their approved photos, organised by room type and area.
Short answer
Put your approved hotel photos in a Google Drive folder with a subfolder per section (exterior, rooms, food, facilities, destination, logo), turn it into a gallery with downloads on, and put the link in your email signature and on your partners page. Replace a photo in the folder and every partner gets the new one from the same link.
Travel agents, tour operators, wedding planners, journalists and corporate bookers all ask a hotel for the same thing: "Can you send us your photos?" Large hotel groups use dedicated content systems to send images to booking sites and partners. Small hotels, resorts and guesthouses usually reply with a Drive link or a heavy email attachment, and a few weeks later the same request comes in again.
A photo media kit solves this: one link with your approved photos, organised by room type and area, that any partner can open and download from.
- What goes in a hotel media kit
- Who it's for
- Build it from Google Drive
- One kit, several versions
- Photo rights and credits
What goes in a hotel media kit
| Section | Photos |
|---|---|
| Exterior | The building by day and at dusk, the entrance, the setting |
| Rooms | Each room type, with the bed, the view and the bathroom |
| Food and drink | Restaurant, bar, breakfast, signature dishes |
| Facilities | Pool, spa, gym, meeting rooms, event spaces |
| Details | Textures, design touches, amenities |
| Destination | The beach, the old town, nearby attractions |
| Logo | Your logo files, for partners' brochures and websites |
Who it's for
- Travel agents and tour operators: for their brochures, websites and proposals to clients.
- Booking sites: a single source for the photos you upload to each one. Booking.com recommends at least 24 good-quality photos.
- Event and wedding planners: to show couples and companies your spaces.
- Press and influencers: high-resolution images for articles and posts.
- Corporate travel managers: to approve your hotel for their staff.
Build it from Google Drive
- Make a "Media kit" folder in Google Drive, with a subfolder for each section above.
- Put only approved, final photos in it. Keep raw shoots and drafts elsewhere.
- Share the folder as "Anyone with the link" (Viewer).
- Create a gallery from it in GalleryLink, with downloads on, so partners can save single photos or everything in full resolution.
- Put the link in your email signature and your website's press or partners page.
When you replace a photo in the folder, the media kit updates. Partners always get the current version from the same link.
One kit, several versions
Different partners need different sets. Make a separate gallery for each from its own folder:
- Full kit for agents and press, downloads on.
- Weddings and events, just the event spaces and food, for planners.
- Guest preview, downloads off, for direct enquiries.
With Pro, each gallery carries your logo and business details instead of GalleryLink branding, and you can add a password to a gallery meant only for trade partners.
Photo rights and credits
Check what your photographer's licence allows before sharing photos with third parties. Many hotel photography contracts allow marketing use by partners, but some limit it. Add a short note to the gallery description with the credit line you'd like partners to use.
Running several properties or a group of guesthouses? See GalleryLink for vacation rentals and hotels.